Work/03/03

Supra Express

a logistics company specializing in express delivery and shipping services.

Client
University & Personal Project
Role
UI/UX & Branding
Timeline
2025

Overview

Supex (Supra Express) is a logistics service for fast, secure, and efficient intercity deliveries. This concept project covers a visual identity rebrand including the logo, color palette, typography, and brand assets as well as the UI/UX design of the Supex mobile application.

The goal is to build a modern and trustworthy brand while delivering a digital experience that meets the current standards of the logistics industry.

The Challenge

While competing logistics companies already offer mobile applications, Supex still relies on manual processes. Customers have to visit the office and fill out a shipping form on-site, with no account to view their shipping history and limited ability to track their packages.

From a branding perspective, Supex’s visual identity also lacks consistency and does not yet reflect the image of a modern logistics service.

The Solution

Designing Supex Mobile with an account-based system that allows users to register shipments online before visiting the office, track packages using a tracking number or barcode scan, view shipping history, locate the nearest branch, and contact customer service.

On the branding side, the logo was simplified into a single bold primary color to ensure consistency across the app, print materials, and social media.

Mobile DesignBrand IdentitySocial Media Post

Visual Artifacts

A curated collection of visual designs, creative assets, and brand materials.

App Icon & Digital Touchpoint

Supex’s original logo, which featured a combination of orange and navy, was simplified into an arrow symbol within a rounded square. The arrow represents speed, clear direction, and a commitment to on-time delivery.

The font used

Poppins is used as the primary typeface for its clean appearance, excellent readability on small screens, and friendly feel.

Brand Applications & Mockups

Showcasing the Supex brand identity across various mockups and visual applications to demonstrate its consistency across different media.

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I create social media feed designs that tell your brand’s story.

Social Media Feed

Social Media Feed 1
Social Media Feed 2
Social Media Feed 3
Social Media Feed 4
Social Media Feed 5
Social Media Feed 6
Social Media Feed 7
Social Media Feed 8
Social Media Feed 9

SUPEX MOBILE

This project is part of a college assignment focused on UI/UX design. In this assignment, I designed a mobile application concept for a fictional logistics company called Supex (Supra Express).

The goal of this project is to develop an intuitive, efficient, and user-friendly interface to assist users in tracking and managing shipments in real-time. All design elements in this project are created for academic purposes and are not directly affiliated with the actual company.

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Feature

  • Track Shipment
    Users can track the shipment status quickly and easily, by entering the receipt code or using the barcode scan feature. Register Online Shipment Data

  • Customer Services - Support Chat
    Users can communicate directly with the admin/customer support to get help with various problems or questions.

  • Shipping History
    users can check the complete detailed history of each shipment that has been completed or is currently in transit Customer Services - Support Chat

  • Check Supex Location
    helps users find the location of Supex buildings or branch offices in various regions, and is equipped with detailed location information. Shipping History

  • Register Online Shipment Data
    Can register shipments online before coming to the office or expedition location, without having to fill out a form on the spotCheck Supex Location.

Interactive Prototype

A Closer Look at the Interaction

Fullscreen

Continue Project - Lakara Bio